The Passion of the Cut Sleeve 斷袖之癖

Funny Renault commercial: “We live in modern times”

French automaker Renault ran commercials that promoted “living in modern times.” They hit YouTube earlier this year, and this particular one promotes accepting alternative lifestyles.

A few months ago, McDonald’s France released a gay ad campaign. Earlier this year, France de-listed transgenderism as a mental illness.

French public opinion on homosexuality

According to PEW Research’s Global Attitudes Project (2007), 83% of the French public believe that “homosexuality should be accepted by society.” This percentage is one of the highest among countries surveyed. This month, a Crédoc survey (July, 2010) showed that 61% of respondents support gay marriage while 41% support same-sex adoption. Over the past 3 years, these statistics have increased 6% and 8%, respectively.